For this campaign, I took on the end-to-end character pipeline, managing everything from initial character design to final look development.
I began by translating the project's creative vision into distinct character concepts, ensuring each personality resonated with the campaign's core narrative. From there, I transitioned the approved designs into production-ready assets by handling the 3D modeling and creating clean, expressive topology. To bring these models to life, I built custom animation rigs tailored to the specific performance needs of each character. Finally, I executed the look development, crafting high-quality textures, shaders, and lighting setups that defined the visual style and ensured seamless integration into the final rendered scenes.
Huge thanks to my friend Shaun Kelly for handling the animation!